Kristina Mausser - Director
Kristina Mausser is one of Canada's leading Web Content Strategists.
With over 10 years experience in web copywriting and communications, Kristina works with clients to provide expertise in identifying, positioning, and promoting corporate brands and messages online. A veritable niche industry within the web community, her company Digital Word attracts clients ranging from Fortune 500 companies to leading edge web design firms.
Through Digital Word, Kristina has written content for corporate and government websites, online brochures, search engine optimization and web advertising campaigns. She has even blogged as the voice of some high profile CEO’s. Her own blog, “WordUp! Life in the Digital Hood”, has been featured on ZDNET, MacAddict and BusinessWeek, and is part of Computerworld magazine’s editor-approved blog network. WordUp! was recently chosen as one of the best cultural blogs in Canada by the Banff New Media Institute.
Kristina has been interviewed on both radio and television in Canada and Jamaica, and on the IA Podcast syndicated through iTunes. She is an active member of the international web community and is a Director on the board of Zed Jamaica, one of the Caribbean’s leading multimedia companies.
Prior to founding Digital Word, Kristina directed the web communications strategies for the Cultural Human Resources Council and the Parks Canada Agency, and served on the Internet advisory panel for the Government of Canada. In 1998, she was honoured as the top Marketing Manager in Canada for her sales and marketing initiatives with Great-West Life.
Kristina graduated from Wilfrid Laurier University with an Honours Bachelor of Arts in English Language and Literature, and studied advertising, web publishing and e-business at The Centre for Creative Communications at Centennial College in Toronto. In 2007, Kristina was nominated for Canada’s Top 40 Under 40 Award, in recognition of her vision, innovation, and impact within the web industry.